Champions Circle® and College Sports Co Launch ‘Champ Media’
A First-of-Its-Kind Athlete-Driven Media Network in Ann Arbor
Ann Arbor, MI — August 21, 2025 — Champions Circle®, the leading fan engagement platform for Michigan athletics, has joined forces with The College Sports Company to launch Champ Media — an athlete-driven media network built to highlight authentic content and storytelling.
Champ Media provides new opportunities for student-athletes and Champions Circle® to work with brand sponsors through original content production and distribution. The collaboration represents an evolution in how Champions Circle®, its student-athlete partners, and brands collaborate to deepen their engagement with fans.
Champ Media will produce shows, short-form video, and social media content, distributing it through its digital platforms.
“We believe that Michigan student-athletes possess a powerful platform to build their brands while engaging with fans before, during, and after their time in Ann Arbor. We are excited to build on our existing work within the athlete content creation and storytelling space with one of the leaders in the industry in College Sports Co.,” said Ian Bunting, Agency Director.
The Champ Media network debuts with four shows, including building on Champions Circle's® flagship, The LAB:
The LAB - Hosted by media personality Ben Lyons:
Your weekly pulse on all things related to Michigan sports from the lens of the student-athletes, hosted by Ben Lyons.
The Team - Hosted by current quarterback Mikey Keene:
Unfiltered conversations from the athletes themselves. Hosted by QB Mikey Keene, this show will take you behind the curtain and into the locker room.
Hail to Her - Hosted by former women's lacrosse player Haley Polk:
Your home for the powerhouse performances of Ann Arbor’s women athletes - bringing you the latest updates, stories, and insights from the women wearing maize and blue.
The Social Series - Featuring athlete and creator Angelnae Randelle:
A quick hitting, fast-paced content series designed to bring fans and athletes together with snackable, entertaining content following today’s trends.
“Champ Media will make a massive impact on student-athletes and fans in the Ann Arbor community. This is exactly why we built College Sports Co — to help organizations like Champions Circle® unlock the full potential of athlete-driven media,” said Adam Breneman, Co-Founder of College Sports Co.
The launch of Champ Media provides a digital platform for student-athletes to share their journeys and connect with fans on a deeper level. The media network will support a strong ecosystem of athlete marketing opportunities in Ann Arbor, all while helping student-athletes build their personal brands and maximize commercial opportunities.
For media or partnership inquiries, contact:
Ben Kunkel
bk@collegesportsco.com
717-712-6887
About Champions Circle®
Champions Circle® is the leading fan engagement community focused on Michigan athletics. Champions Circle® connects fans with once-in-a-lifetime experiences; offers club memberships and content subscriptions; matches brands and charities with student-athlete endorsement opportunities; produces sponsored content; operates an online retail store; produces private and public events; and licenses its intellectual property to third parties in order to enhance their brand’s appeal to sports fans.
About The College Sports Company:
Founded by Porter Grieve, Adam Breneman, and Andrew Spano, College Sports Co. is a leading media and production company dedicated to building media networks at top athletic programs nationwide. The company collaborates with current and former athletes to deliver engaging, revenue-generating platforms that elevate university brands and support athletes’ NIL potential.
For more information and to stay updated on Champ Media’s latest content and events, follow Champ Media’s social media channels.
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