The College Sports Company - Athlete Driven Media

September 15, 2025

Director of Integrated Marketing

Employment Type:

Full-Time

Location:

Various / Remote / Salt Lake City

job summary

The Director of Integrated Marketing will lead the development of integrated marketing campaigns, working closely with the sales team during the pre-sales process to craft tailored packages and content ideas for brand partners. Post-sale, this role will oversee campaign execution, collaborating with internal content teams to ensure seamless delivery and measurable success. The ideal candidate is a creative strategist with strong project management skills and a deep understanding of the sports marketing landscape.

Comprehensive benefits package offered

key responsibilties

Partner with the sales team to develop customized marketing packages and creative content ideas that align with brand partners’ objectives and College Sports Company’s offerings.
Create compelling proposals, presentations, and pitch materials that showcase innovative sponsorship opportunities, leveraging college sports platforms and audiences.
Manage the end-to-end execution of marketing campaigns, ensuring timely delivery and alignment with brand partner expectations.
Collaborate with internal content teams (e.g., video, digital, social media) to oversee the production and delivery of campaign assets, ensuring high-quality, on-brand content.
Monitor campaign performance using KPIs and analytics, providing regular updates to brand partners and internal stakeholders to optimize outcomes.
Act as the primary liaison between sales, content, and production teams to ensure cohesive campaign development and execution.
Foster strong relationships with brand partners, serving as a key point of contact to address needs, resolve issues, and ensure campaign success.
Work with the Vice President of Content and Production to align marketing campaigns of brand clients with College Sports Company’s broader content strategy and brand vision.
Stay informed on trends in sports marketing, digital media, and college sports to propose innovative campaign ideas that drive engagement and revenue.
Leverage data and insights to refine marketing strategies, optimize campaign performance, and enhance partner satisfaction.

qualifictions

7+ years of experience in integrated marketing, sports marketing, or brand partnerships
Proven track record of developing and executing successful marketing campaigns, ideally in sports or entertainment.
Strong understanding of the college sports industry and its audience, with experience working with brands to create sponsorship-driven campaigns.
Exceptional project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
Proficiency in analytics tools to measure campaign performance and inform strategic decisions.
Excellent communication, collaboration, and relationship-building skills, with experience working cross-functionally.
Familiarity with social media platforms and influencer marketing